CONTEXT :![](https://marcom.me/wp-content/uploads/2020/05/PTO-Old-web.png)
Targeting a global market, the web was the ideal tool to present information and capture information from our customers around the world at a lower cost. The website in 2011 was more like a distributor of English brochures and online specifications, receiving 500 visits per month.
As a tool available everywhere and economically accessible, the web was to become the heart of the global communication strategy.