Digital tools were not widely used and not well known.
Information distribution was done in the traditional way by sending bulk emails: the message was broadcast with the hope that it would be read. The opening of a website was seen more as a trend than a response to a real need.
Web marketing was not developed.
How to convert a company to digital?
By example and exemplarity!
The newsletters are real e-mailings, driven and controlled by an online distribution platform. Distributed regularly, they are the basic communication tool with all our distributors. They provide them with all the information they need about new products and marketing. The opening and click rate of these newsletters are monitored at each distribution in order to optimize their reading.
To facilitate the introduction of social media, I decided to create presentation guides for those on which we will be present. These basic guides insist on the benefits of social media for the daily business. Basic tutorials are also produced.
Websites are designed as real information gathering and distribution tools.
Based on CMS in the cloud, they can be easily updated wherever we are.
Multi-lingual versions are offered: the 4 main languages are covered.
A special SEO effort allows to increase the visibility.
The CRM automatically records and redistributes the various leads generated by all Marcom operations.
Little by little, the CRM is becoming the reference base to follow all our distributors.
The implementation of its mobile version will further develop its use.
Online surveys help to confirm the interest of digital to all sales people.
Websites are designed as real information gathering and distribution tools.
Based on CMS in the cloud, they can be easily updated wherever we are.
Multi-lingual versions are offered: the 4 main languages are covered.
A special SEO effort allows to increase the visibility.
The newsletters are real e-mailings, driven and controlled by an online distribution platform. Distributed regularly, they are the basic communication tool with all our distributors. They provide them with all the information they need about new products and marketing. The opening and click rate of these newsletters are monitored at each distribution in order to optimize their reading.
The CRM automatically records and redistributes the various leads generated by all Marcom operations.
Little by little, the CRM is becoming the reference base to follow all our distributors.
The implementation of its mobile version will further develop its use.
Online surveys help to confirm the interest of digital to all sales people.
To facilitate the introduction of social media, I decided to create presentation guides for those on which we will be present. These basic guides insist on the benefits of social media for the daily business. Basic tutorials are also produced.
Thus, little by little, on a daily basis as well as in the long term, the whole company discovers the benefits of digital.