SECO is the forerunner of surveying accessories. The brand, known in the USA, was considered old-fashioned. The style of the logo was old, unpolished and even clumsy. The director of the BU wanted to re-launch the brand.
Through a global survey, I re-discovered the characteristics of the brand. SECO was perceived as a high-end brand with great potential
Creation of a new branding policy reflecting its values and a new, more modern logo.
The glossy black was chosen as the base color to position the brand in the high-end.
Orange recalls the brand’s legacy.
A series of colored figurative icons specifies the targeted markets and breaks the austere black side.
I included the direction of the operations to rebrand
the different products (catalog of 1000 products). The work is done in 6 months thanks to the motivation of all the internal teams
A new website is introduced.
A series of new collaterals is created to enhance the brand
New merchandising tools are offered to distributors via a CD support.
An extranet site allows all our partners to access all these resources.
Production of a corporate video using the graphic elements and emphasizing the values of the brand
Création d’une charte graphique reflétant ses valeurs et d’un nouveau logo plus moderne.
Le noir a été choisi comme couleur de base pour positionner la marque dans le haut de gamme.
L’orange rappelait l’historique de la marque.
Un nouveau site web est lancé.
Une série de nouveaux outils est créée pour mettre en valeur la marque.
De nouveaux outils de merchandising sont proposés aux distributeurs via un support CD.
Par la suite un site extranet permet à tous nos partenaires d’accéder à toutes ses ressources.
J’ai inclus la direction des opérations pour remarquer
les différents produits (catalogue de 1000 produits).
Production d’une vidéo corporate reprenant les éléments graphiques et soulignant les valeurs de la marque
A new and fresh look welcomed by all distributors!
Seco brand awareness improves
