Launch of Vehicle Navigation in EMEA

Became number 3 in 6 months
SEE THE ACTIVITIES

Set-up a worldwide channel marketing policy

Popular with all distributors
Satisfaction rate obtained: 97%.

SEE THE ACTIVITIES

2003 – 2011 I Nantes, Santa Clara (USA)
Marcom Director
Thales Navigation, Magellan, Ashtech (GPS, 450 people, Revenue : 600 M€)

Revenue : 50 M€, A&P Budget : 800 K€ / Management of 4 people
Launch of 40 consumer and professional GPS through disruptive  advertising campaigns